![]() Komen 3-Day for the Cure – a 60-mile (97 km) walk for women and men: participants walk 60 miles (97 km) in three days to help raise millions of dollars for breast cancer research and patient support programs Ī group participating in a Komen Race for the Cure event In 2011, Komen said that three-quarters of the event's proceeds were being used locally to pay for community outreach programs, breast health education, and breast cancer screening and treatment projects run by the Komen affiliate, with the remaining quarter sent to the central organization. The race's primary source of revenue is donations collected by the participants. ![]() By 2016, over 1.6 million people participated in the race. The first race was run in Dallas, Texas in 1983, with 800 participants. It consists of a series of 5K runs and fitness walks to raise money and awareness for breast cancer. Komen Race for the Cure is Komen's flagship fundraising event, and the world's largest funding event for breast cancer. Before the race, the Old City's walls were illuminated pink by Komen's founder Nancy Brinker, Jerusalem Mayor Nir Barkat, and the Prime Minister of Israel's wife Sara Netanyahu.įundraising Cause marketing Īs of 2013 Komen raised over $36 million a year from over 60 cause marketing partnerships. Komen Race for the Cure, with over 5,000 Christian, Muslim, and Jewish participants. On October 28, 2010, Jerusalem held its first Susan G. In 2010, Komen was active in over 50 countries, with its largest affiliates in Italy and Germany. Komen has programs in Egypt, Israel, United Arab Emirates, Jordan, and Saudi Arabia. In 2006, Komen joined the US-Middle East Partnership for Breast Cancer Awareness and Research, a Middle East Partnership Initiative program. In 2011, the foundation spent $63 million (15%) of its donations on research grants and awards. In recent years, Komen has more than halved the proportion of fundraising dollars it spends on research grants. ![]() Since 1992, Komen has also annually awarded work in the field of cancer research with the Komen Brinker Award for Scientific Distinction. As of 2007, it had awarded more than 1,000 breast cancer research grants totaling more than $180 million. Komen provides funding for basic, clinical, and translational breast cancer research and for work in breast health education. The remaining 13% is split between research, treatment, and screening efforts. A substantial portion of the budget (36%) goes towards fundraising and administrative costs. It used the majority (51%) of this money on education efforts, which include advocacy, patient support services, and national campaigns and educational events. Of this, $137 million came from contributions, and $72 million from Komen's flagship Race for the Cure and Breast Cancer 3 Day fundraisers. In the 2020 fiscal year, Komen reported $195 million in public support, less direct benefits to donors. In 2017, former fashion executive and breast cancer survivor Paula Schneider took over as CEO. In November 2016, the organization announced that Salerno would step down as CEO the following month. In December 2009, Brinker was appointed CEO of the organization. The logo was meant to represent Komen's signature Race for the Cure event, a jogging race that raises money for the foundation. Komen for the Cure" and its logo to the pink ribbon. In 2008, the 25th anniversary of the organization, the organization changed its name to "Susan G. Susan Komen's younger sister, Nancy Brinker, believed that Susan's outcome might have been better if patients knew more about cancer and its treatment, and founded the Susan G. The foundation's namesake, Susan Goodman Komen, died of breast cancer in 1980 at the age of 36.
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